“What’s a good response rate percentage for Intentional Direct mail campaigns?”

It’s not any certain percentage of response that should be sought, but rather that a campaign brings in significantly more revenue than it costs. Here are some examples of actual Intentional Direct Mail campaigns and their results

Kitchen Design Center

Home Renovation • Valley View, OH

“We have had several jobs for over $80,000 in work.
I just love this program. It’s like someone else is doing
the follow up for me!”

60:1 ROI in January 2020

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Middlefield Windows & Doors

Windows/Door • Valley View, OH

“We just finished a $15,000 job from our IDM campaign, and sales have been easily over $50-60,000. We’re so happy to find some advertising that we actually know is working!”

37:1 ROI in January 2020

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806Exteriors.com

Siding/Gutters/Windows • Amarillo, TX

“We’ve only sent out 34 postcards and already have 3 sales for $30,000.” – Robert Shrewsbury, 806Exteriors.com

882:1 ROI in June 2018

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Mr. Pest Control

Pest Control • Charlestown, IN

“Our Intentional Direct Mail campaign has been a success from the start and continues to drive sales for us. In fact, we’re considering dropping some of our other advertising efforts to do more with Intentional Direct Mail.” – Elwood Duncan, Owner

6:1 ROI in May 2018

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Audio Edge

Car Audio • Nederland, TX

22:1 ROI in 2018

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Armor Shred

Document Shredding • Port Arthur, TX

8:1 ROI in June 2018

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Dependable Dumpsters

Dumpster Rental • Louisville, KY

4:1 ROI in June 2018

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Gene’s Refrigeration

HVAC • Cleveland, OH

“We had 22 sales come from our campaign. 19 of those clients purchased equipment, 3 were calls for service. One of the sales was for $10,000 in new equipment!” – Kim Simmons, Gene’s Refrigeration

18:1 ROI in June 2018

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Schultz Upholstery

Furniture • Cleveland, OH

“We’ve never experienced such a swift and positive
response from any form of advertising!” – Luke Ciancibello, Schultz Upholstery

43:1 ROI in April 2018

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Foremost Roofing

Roofers • Owasso, OK

198:1 ROI as of July 2018

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Thiel’s Home Solutions

Kitchen & Bath Remodeling • Ohio

20:1 ROI in June 2018

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Sal’s Landscaping

Landscaping • Brecksville, OH
Over $200,000 In Sales!

201:1 ROI in June 2018

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Wayne’s Lawn Service

Landscaping • Louisville, KY

6:1 ROI in June 2018

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Koehler Law

Probate Law • Akron, OH

Before their Intentional Direct Mail campaign had time to send even 20 pieces, Koehler Law recieved a call on the tracked phone line on their card that immediately turned into a new client.

65:1 ROI in May 2018

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Lloyd’s RV Center

RV Sales • Orange, TX

Upon enjoying such a strong ROI on their first Intentional Direct Mail campaign, Lloyd’s RV was quick to renew their account and got another campaign started immediately.

10:1 ROI in April 2018

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Bruno’s Landscaping

& Grounds Care

Landscaping • Olmsted Township, OH

7:1 ROI in July 2018

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Garage Kings

Garage Flooring • Louisville, KY

24:1 ROI in August 2018

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Cross Pointe Auto

Auto Sales • Amarillo, TX

6:1 ROI

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M&G Pools

Swimming Pool Service & Repair
Cleveland, OH

“Our Intentional Direct Mail campaign brought us at least 25 new customers and we quickly renewed our campaign.”
Matt Cellura, M&G Pools

7:1 ROI

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Exposito School of Hair Design

Cosmetology School
Amarillo, TX

“This ad campaign brought us several new students and they’d say, ‘It’s like I received a sign this is what I’m supposed to do with my life. I visited your website and then days later I received this great offer!’ but I knew it was just great marketing.”
Jan Exposito, Owner

25:1 ROI

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Honda World

Motorcycle Sales
South Jordan, UT

6:1 ROI

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Rapid Dry Restoration

Carpet & Upholstery Cleaning
Palm Springs, CA

10:1 ROI

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Shreveport Bossier Family
Dental Care

Dentists
Shreveport, LA

8:1 ROI

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M. Weeks Welding Laboratory Testing & School

Welding School
Nederland, TX

“Intentional Direct Mail brought us 15 new students, we’re so pleased we more than doubled our ad budget.”
Tracy McClelland, Owner

45:1 ROI

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Kelley Roofing

Roofing Contractors
Amarillo, TX

“We love the ability this product provides us to identify and connect with those that visit our Website, it’s a great second chance to secure the sale.”
Casi Lyles

6:1 ROI

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Krueger Family Chiropractic

Chiropractors
Tulsa, OK

4:1 ROI

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O’Neil Chiropractic Centers

Chiropractors
Louisville, KY

3:1 ROI

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The Melady House

Wedding & Event Planning
Alexandria, LA

17:1 ROI

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The Handy Man Insulation Co.

Home Insulation
Painesville, OH

“Not only has Intentional Direct Mail generated leads for us, it has helped us close many sales.”
Steve Reddick, Owner

31:1 ROI

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Beyond Digital Imaging

Photo Restoration
Shreveport, LA

“Our customers really enjoyed our 20% discount and the postcard brought them back to us to provide additional services.  We were most excited to see the postcards bring us new clients, we had more than 20 sales from our first campaign.  We have renewed our Intentional Direct Mail campaign and continue to experience strong results.”
Angel Burns

2.5:1 ROI

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GPAC Enterprises LLC

Foundation Repair
Louisville, KY

102:1 ROI

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Chardon Kitchen & Bath

Remodeling Contractors
Chardon, OH

27:1 ROI

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Louisville Spray Foam Insulation

Spray Foam Insulation
Louisville, KY

120:1 ROI

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Tedco Buildings N Things

Metal Buildings
Amarillo, TX

“Intentional Direct Mail brought us a $62,000 sale!”
Dana Geisdorf, Owner

51:1 ROI

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Blind & Sons

HVAC
Barberton, OH

11:1 ROI

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Invisible Excavations

Sewer Repair & Replacement
Cleveland, OH

20:1 ROI

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